“Sweet fancy moses, lookit that,” I said to WonderWife™ when I spotted the display at the other end of the grocery store aisle.
It took her a minute to see it. “Pretzel?” she asked.
“Not just that,” I pointed. “Look.” My finger drew her eye to the word “new.”
By now I’d completely turned my wife from a normal human being into a ravenous beast who craves new products as much as me. She grew excited by this new discovery.
“Let’s buy two!” she said.
So what was this new item, you ask? This:
Pretzel M&M’s are a brilliant idea. One that’s so deceptively simple I’m surprised it’s taken this long to arrive. I’ve spoken many times about the extreme pleasure I take in adding salty to sweet, and pretzel M&M’s turns that into a selling point. Right on the bag it says “crunchy, salty, sweet”.
When the kids were finally asleep, WW™ and I tore into the first bag over a couple of cocktails. (Ah, the simple pleasures of two tired parents on a Saturday night.)
Pretzel M&M’s are exactly what you’d expect them to be—an M&M with a pretzel center. They have a light texture, like biting into a malted milk ball. The promised salty/sweet combination hits the tongue right up front, making for a pretty tasty bite of candy.
Yet for the first time ever WonderWife™ may have been more enthusiastic than I was about a new candy. I guess I’m much easier to please when it comes to candy. I thought the M&M’s were really tasty, but I thought that they skimped out a little bit by making the chocolate layer too thin. She thought they had gotten the combination just right. She also appreciated the fact that because pretzel M&Ms were light on chocolate, that the bag was only 150 calories. (It is not in my nature to pay attention to such things, but if she considers this a big selling point that makes her happy, who am I to argue?
Pretzel M&Ms is the kind of new product that I like best. They actually put some effort into this one and didn’t simply change the kind of chocolate from dark to light, add some mint flavor or sprinkle a little caramel on it*. It’s actually a new product that completely changes the approach to a classic candy. If you like salty/sweet, you’re going to totally dig pretzel M&M's. We did.
*Caramel M&M's! Are you listening Mars Snackfood Corporation? That there’s an idea whose time has come