Seth Rogen is my hero.
I like him because he's a selfish filmmaker. He's not making movies for the masses, he's making them for himself. I bet he sits around with his friends, drinking beers, smoking bowls and talking about movies. The kinds of movies on which they grew up. Movies that shaped their tastes. Movies that they don't really make anymore. No different from a lot of us movie geeks. But here's the cool part, he then goes off and makes those kinds of movies.
That's how we get something like Pineapple Express.
My tickets are bought. I can't wait.